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KMID : 1011620100260040390
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Korean Journal of Food and Cookey Science
2010 Volume.26 No. 4 p.390 ~ p.397
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Study on Preference and Using Behavior of Chungkukjang Products in Daegu and Gyeongbuk Area
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안상희:An Sang-Hee
박금순:Park Geum-Soon/박어진:Park Eo-Jin
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Abstract
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Survey data from 654 adults (225 males, 429 females) were analyzed based on frequency, percentage, chi-square test, one-way ANOVA; and Duncan’s multiple range test. The main results were based on the preference for chungkukjang_(CKJ) products using a 5-point Likert scale. According to the survey, traditional CKJ products received the highest score_(3.64) according to personal preference among all tested products. The responses to eight questions about CKJ products were also measured using a 5-point Likert scale. The question_ as to whether or not “CKJ has anticancer function” received the highest score_(4.24) while the “CKJ is good for hangover” scored the lowest. Regarding the preference for CKJ products, “good for health” (55.3%) and “unpleasant smell” (72.9%) were the most popular answers, Regarding the intention to eat CKJ food products, CKJ tofu was most often selected. Among the 11 items, CKJ tofu, CKJ steak, CKJ hamburger, CKJ ice cream; and CKJ vegetable salad were highly preferred foods. The percentage of respondents that expected “increasing” prospects for CKJ consumption was 55.2%, most likely because 76.9% of the respondents selected “healthy food”. Regarding the reasons for decreasing prospects, 68.9% of the respondents chose “peculiar smell”. In the same manner, 53.4% of adults replied that future quality improvement should “improve the smell”.
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KEYWORD
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Chungkukjang, preference, using behavior, adult
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